The Guiaderodas Certification is an accessibility certification that places the real user experience at the center of the evaluation, combining attitudinal accessibility, compliance with national standards aligned with international benchmarks, and the generation of measurable indicators for management.
A symbol of excellence in accessibility best practices, and present in leading companies and buildings across the country, the Guiaderodas Certification promotes continuous improvement to ensure comfort, safety, and autonomy for people who use these spaces.
Evaluation based on the actual user experience, ensuring the practical functionality of environments.
Compliance with accessibility standards, reducing technical, legal, and operational risks.
Objective and auditable data for internal management and sustainability and impact reporting.
Improvement of safety, comfort, and usability of spaces.
Leadership engagement and team training to integrate accessibility into daily routines.
Periodic monitoring to ensure ongoing updates and continuous enhancement.
A document that consolidates the conceptual, technical, and methodological foundations of the Guiaderodas Certification Program. Intended for consultants, assessors, and managers, it systematizes the evaluation criteria, its pillars, phases, goals, and parameters, guiding the qualification of spaces in compliance with national and international accessibility standards.
Version 2026-01, available for download in Portuguese and English.
By meeting the goals for Guiaderodas Certification, the location contributes to the following United Nations Sustainable Development Goals (SDGs):
Ensure healthy lives and promote well-being for all at all ages
Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
Promote sustained, inclusive, and sustainable economic growth, full and productive employment, and decent work for all
Reduce inequality within and among countries. Make cities and human settlements inclusive, safe, resilient, and sustainable
Ensure sustainable consumption and production patterns. Make cities and human settlements inclusive, safe, resilient, and sustainable
Promote peaceful and inclusive societies for sustainable development, provide access to justice for all, and build effective, accountable, and inclusive institutions at all levels
Strengthen the means of implementation and revitalize the global partnership for sustainable development
The Guiaderodas Certification is an accessibility assessment and qualification program that evaluates environments, organizational practices, and management processes based on the real use of spaces. Its proprietary methodology combines technical, functional, and operational criteria aligned with Brazilian standards and international benchmarks, focusing on safety, comfort, and autonomy for all people.
Its key differentiator is a real user experience–oriented approach. The certification goes beyond formal compliance with standards: it verifies whether environments function effectively in practice, considering the lived experience of people with disabilities, attitudinal accessibility, and the organization’s ability to maintain and improve these conditions over time.
Corporate offices, commercial buildings, single-tenant offices, logistics warehouses, industrial facilities, and shopping centers can be certified. The assessment covers access points, common areas, and circulation spaces, according to the typology and defined scope of each development.
Yes. The process can start either during the design phase or in spaces already in operation. The Design Assessment anticipates solutions, reduces rework, and prevents future costs, while the On-Site Assessment validates real conditions of use once the space is operational.
The process is structured into three phases: Pre-Certification, Certification Assessment, and Maintenance. During Pre-Certification, barriers are identified and targets are defined across the Environments, People, and Governance pillars. After meeting these targets, a final assessment validates results under real-use conditions. The Maintenance phase ensures the preservation and continuous improvement of accessibility, with annual renewal.
The Environments Pillar assesses architectural accessibility and spatial functionality.
The People Pillar addresses attitudinal accessibility through team training.
The Governance Pillar involves leadership engagement and commitment, integrating accessibility into strategic organizational decisions.
Guiaderodas Training – Accessible Attitude is a mandatory component of the certification and aims to strengthen attitudinal accessibility in daily organizational practices. The content addresses real-life situations of interaction, communication, and coexistence, guiding best practices when engaging with diverse user profiles, including people with disabilities, older adults, and individuals with reduced mobility. The training is digital, individual, and asynchronous, lasting approximately 45 minutes. Upon completion, participants receive an individual certificate, and progress is monitored through the Guiaderodas Dashboard.
Technical assessments are carried out by architects or engineers accredited by Guiaderodas, acting independently. People with disabilities participate in functional evaluations, contributing to the validation of the real user experience.
Yes. The certification produces objective, auditable, and comparable data that can be used in ESG, sustainability, social impact, and governance reports. These indicators support internal management and strengthen transparency with investors and stakeholders.
Yes. The Guiaderodas Certification is recognized by GRESB (Global Real Estate Sustainability Benchmark), enabling certified developments to score in criteria related to accessibility, well-being, and social equity in international real estate assessments.
After certification, the site enters the Maintenance Phase, which monitors changes, renovations, and operational developments, maintains alignment with updated standards, and reinforces accessibility as a continuous management practice.
Because accessibility is not static. Environments, layouts, teams, and processes evolve over time, and each change may create new barriers if not properly monitored. The Maintenance phase ensures the preservation of achieved conditions, ongoing technical updates, and support during renovations, retrofits, and reconfigurations—consolidating accessibility as a permanent management practice.
The Guiaderodas Gold Certification is awarded to sites that maintain active certification for five consecutive years, with proven progress across the Environments, People, and Governance pillars. It recognizes maturity, consistency, and long-term commitment to accessibility.
No. The Guiaderodas Certification does not replace legal obligations or licensing requirements. It operates as a complementary framework, enhancing compliance with standards and increasing the effectiveness of implemented solutions.
Because it transforms accessibility into a management asset. The certification contributes to reducing technical and legal risks, improving the experience of employees and visitors, strengthening organizational culture, and adding value to real estate assets.