The goal is to ensure that all people, with or without disabilities, can visit any location and develop their potential with comfort, safety, and autonomy.
After a traffic accident that left him in a wheelchair, Bruno Mahfuz realized that in order to continue his daily activities such as studying, working, and going out with friends, he faced a daunting challenge every time he left his home: the complete lack of accessibility.
Cracked sidewalks, buildings without ramps, transportation without adaptations, establishments without accessible bathrooms, mezzanines without elevators, cramped spaces full of furniture, tables that were too high or too low, and on top of it all, embarrassed people, unprepared to provide assistance or unfamiliar with the issue.
Thus was born the Guiaderodas Certification, a program that improves and recognizes the best practices for accessibility and inclusion in companies and enterprises. The goal is to ensure that all people, with or without disabilities, can visit any location and develop their potential with comfort, safety, and autonomy.
Within the certification process, the location is evaluated by specialized architects, tested by people with disabilities for functional purposes, and provided with counseling and technical support, employee training, leadership awareness, and research.
Shopping centers, commercial buildings, universities, and offices are eligible for the program. Certified companies include Mercado Livre, KPMG, Santander, Cielo, Corteva, as well as triple A commercial buildings such as WT Morumbi, EZ Towers, Infinity, and others.
The Guiaderodas Certification aims to constantly improve the space and its employees. Each year, the location receives an impact score (ESG) with goals for the maintenance and continuous improvement of accessibility and inclusion.