Guiaderodas is named as one of the 100 startups for investors to keep an eye on

The Farol Santander, also known as the Altino Arantes Building or the former Banespa Building, is one of the most iconic buildings in the city of São Paulo. It is the third tallest skyscraper in São Paulo and the seventh tallest in the country, standing at 161 meters tall with 35 floors. The building was constructed from 1939 to house Banespa and was inaugurated on June 27, 1947, by the then Governor of São Paulo, Ademar de Barros. It was inspired by the art deco architecture of the Empire State Building. In 2000, the building became part of the Santander Group’s assets when they acquired Banespa. In 2014, the building was declared a historic landmark by the Council for the Defense of Historic Heritage (Condephaat).

On May 9, 2019, the second edition of the 100 Startups to Watch ranking was released, showcasing some of the most promising innovative companies in Brazil.

These companies demonstrate the potential to transform markets, impact consumers, and disrupt industries. Their products and services have the ability to scale and attract the right investments for their growth. They were chosen because they stand out among the thousands of nascent companies in the country. The ranking is the result of a partnership between the magazines “Pequenas Empresas & Grandes Negócios,” “Época NEGÓCIOS,” from Editora Globo, and the consulting firms Corp.vc and EloGroup.

The selection process was divided into two stages and took into account points related to innovation potential, commercial traction, teams, and investment attraction. More than 2,200 companies participated in this phase. The evaluation also took into consideration the maturity of the operation and the profile and experience of the founders. In the first screening, 1,600 companies were approved to move on to the technical evaluation phase of the ranking. In the technical funnel, the selected startups were evaluated by 80 experts from EloGroup, Corp.vc, “PEGN,” and “Época NEGÓCIOS.” Participants were given scores ranging from 1 to 5, based on the criteria of innovation, market, business, team, and stage. A group of 200 companies was selected.

The final evaluation committee, made up of representatives from major organizations, investment funds, and public initiatives for the startup ecosystem, defined the list of 100 Startups to Watch. The advisors were divided into five groups, who chose the startups collectively. To avoid conflicts of interest, the advisors did not analyze companies in which they had direct involvement.

Check out the list of 100 startups to watch:

The complete list with company profiles, methodology, and research results can be read in the magazine, which is already available at newsstands and in the digital edition of PEGN on Globo+.